Let the countdown begin: it’s 3 days to the grand opening of the new California Academy of Sciences museum, a state of the art spectacle of architecture and sustainability. It’s truly an impressive achievement. Visit the website and you’ll see for yourself: a 2.5 acre “living roof” that’s home to 1.7 million native plants; insulation made [...]
Posts Tagged as ‘Greenwashing’
September 18, 2008
It’s not easy being green
The public health implications of greenwashing, one of the most debated issues in environmental communication these days, is given short shrift in the public and scholarly debate. Greenwashing is a public relations tactic that involves “unjustified appropriation of environmental virtue” by organizations with questionable ecological track records (SourceWatch). Illustrative examples abound, including a Royal Dutch Shell [...]
